Lean Pricing

What you will learn

  • How to design pricing models aligned with customer value
  • How to test and validate pricing assumptions early
  • How to avoid underpricing and overcomplicating offers
  • How to adapt pricing as your startup grows

Who is this course for

  • Founders struggling to define or adjust their pricing model
  • Students validating revenue models for early-stage ventures
  • Teams preparing to launch or revise commercial offers
  • Entrepreneurs who want clarity and confidence in pricing decisions

Course format

This module is hands-on and experiment-driven. You apply pricing frameworks directly to your own venture, supported by real examples, short theory inputs and peer discussion. Sessions focus on practical decision-making and iteration.

Frequently Asked Questions

  • Do I need customers to take this module?

    No, but having early users or market feedback will strengthen your learning experience.

  • Is this module suitable for B2B and B2C startups?

    Yes. The principles apply across business models, with tailored examples used in class.

  • How is the module assessed?

    Assessment is based on applied pricing decisions and reflection on tested assumptions.

Lean Pricing

Lean Pricing helps founders design pricing models that reflect real customer value and support sustainable growth. In this module, you learn how to move beyond guesswork and intuition, and make pricing decisions based on evidence, experimentation and market dynamics.

Enroll

This course also includes:

  • Pricing frameworks and validation tools
  • Real-world startup pricing cases
  • Peer feedback and discussion
  • Direct application to your own venture