Vision on education

Our pedagogical model is built around how founders learn: through doing, iterating, testing, and reflecting.

It blends entrepreneurial practice, applied science, and personal leadership.

Learning by doing

Students immediately apply theory to their ventures through practical, real-world assignments in every module. This hands-on approach benefits every learner by strengthening understanding, improving retention, and increasing motivation through active engagement. Because students learn by doing—building, testing, and applying ideas in real contexts—knowledge becomes easier to grasp and far more meaningful.

This model is especially powerful for students with ADHD, dyslexia, or other learning differences: the clear tasks, movement, structure, and real-world application help reduce overwhelm and make it easier to stay focused and confident. Hands-on tasks build understanding through experience, active participation keeps attention naturally engaged, and real-world application strengthens memory pathways.

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Curriculum structure and progression

Our bachelor’s program is structured as a four-year journey built around 8 blocks of 5 weeks each per academic year. Each block focuses on one module, allowing students to learn in focused, hands-on sprints that build knowledge progressively. The curriculum functions as a sequence of interconnected building blocks—skills gained in one block directly strengthen and complement the next.

In addition to academic modules, students take part in Incubator activities that run throughout the year. These activities support the development of their ventures, help them test ideas in real time, and provide continuous coaching and guidance.

Students typically follow one module per block. If a student did not pass a module in the previous academic year, it is possible to retake that module while simultaneously following the current block’s module, ensuring progress without delaying studies unnecessarily.

This structure ensures that every student advances step by step, applying knowledge immediately, building momentum, and developing both academically and entrepreneurially throughout their four years at Unknown University.

Learning Objectives of the BSc in Entrepreneurship & Innovation

Our BSc program equips students with the full range of skills, knowledge, and mindsets needed to become capable, confident, and impact-driven entrepreneurs. Throughout the four-year curriculum, students learn to spot opportunities, understand customers deeply, analyse trends, and develop value propositions grounded in real needs. They gain hands-on experience in designing, testing, and validating ideas using entrepreneurial methods such as effectuation, design thinking, lean startup, business modelling, pricing, and growth experimentation. Students also develop strong personal and interpersonal capabilities—leadership, resilience, teamwork, communication, and ethical decision-making—essential for building and scaling ventures. By graduation, they can research markets, create innovative solutions, build business models, mobilize others, and turn ideas into viable, purpose-driven businesses.

Coaching over lecturing

Our academic experts and entrepreneurial practitioners work together to translate knowledge and real-world insight into clear, practical guidance that students can apply directly to their ventures.

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Short learning cycles

Each module runs for five weeks, allowing rapid iteration, fast feedback, and continuous improvement—mirroring the pace of entrepreneurship. This is a recognised educational technique that improves concentration, builds momentum, and enhances the overall learning experience.

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Practice-driven assessment

Students prove competence through practical outcomes—pitches, research reports, strategic plans, financial analyses, user tests, and eventually the final Aptitude Test.

Personalised learning through the Incubator

The Incubator allows students to choose development paths that match their business needs and personal growth goals, supported by both business coaches and personal coaches.

It responds directly to each student’s moment of need, offering guidance exactly when challenges or opportunities arise. A weekly rhythm of stand-ups creates accountability, structure, and momentum, helping students stay focused, track progress, and move their venture forward with clarity and confidence.

International and impact-driven mindset

All modules are taught in English and prepare students to operate in multicultural, global contexts. Entrepreneurship is seen as a driver of meaningful change.

Taken together, these elements create an educational experience where students don’t adapt to higher education—education adapts to how entrepreneurs learn, build, and lead.