Who teaches at Unknown University?
We work with field experts and guest speakers – and there’s a big difference.
Field Experts (Our Teachers)
These are professionals who run the modules. They teach intensively for 5 weeks and bring in real-world expertise they use every day. They are:
- Entrepreneurs, consultants, or operators with up-to-date knowledge
- Active in the field, working with startups or corporates
- Skilled at translating practice into teaching
- Responsible for guiding the learning process in class
- The backbone of our curriculum
They don’t just teach what’s in books – they bring in the
latest tools, methods, and case studies from their daily work. Everything they teach is checked and approved by real entrepreneurs, ensuring it’s practical, relevant, and applied.
Teachers Founders / Specialists

Thomas Blekman
Ready to Start
Thomas co‑founded the Global School for Entrepreneurship and plays a central role at Unknown University by managing its incubator and guiding student‑founders. With one foot firmly in academic rigor and the other in real-world entrepreneurship, he bridges theory with practice.

Annie Peutrell
Development of Ideas
Annie Peutrell (Development of Ideas: “Ideation” & Branding) is a branding and life coach, co-founder and board member of Unknown University of Applied Sciences. She helps founders and brands discover purpose-driven ideation and identity through embodied strategies and design-centred branding.

Christiaan Maats
Impact Entrepreneurship
Christiaan Maats (Impact Entrepreneurship, Design Thinking, Hiring & Firing) is a Dutch product designer, educator, and entrepreneur behind OAT Shoes—the world’s first biodegradable bloom-shoes. He now supports impact-driven startups and teams with co-creation, systems thinking, and purpose-led innovation programming.

Nanon Soeters
Trendwatching
Partner at Rozenbrood, founder of Trendacademy and TrendConnection, Nanon is a seasoned trendwatcher and futurist. With over 15 years of experience in trend research and visualization, she works four days a week offering tailored future-forecasting insights and workshops to companies and governments, and hosts the Trendacademy training programs. She’s also the driving force behind the annual “Trendrede” (Trend Speech) and has been recognized as a professional trend lecturer since 2022—guiding organizations to anticipate and adapt to technological megatrends like AI, robotics, and longevity culture.

Madelon Bangma
Finance and Legal for Founders I
As CFO of Unknown Group and former partner at EY (2011–2019), Madelon also served as CFO at Royal Sanders. She brings deep financial leadership to startups—mentoring in tax, shareholding, and structuring—and shares her insights through Q&A sessions and lectures at Unknown University.

Florent Coudyser
Scaling a Startup
Founder of weGrow, a Europe-wide scaling consultancy backed by 100+ experts in 15 countries. Florent empowers startups like WeTransfer, TicketSwap, and Zenjob to internationalize, emphasizing sustainable, product-market validation and cross-border growth.

Leon Pals
Lean Startup
Rotterdam-based Lean Startup evangelist: founder of Startup Foundation and Progress Bar, event organizer, and workshop leader. He trains founders to build with validated learning and experiment-driven methodologies in Europe.

Grace Ilunga Nkulu
Finance and Legal for Founders II
Legal advisor and entrepreneur who founded Guide‑Lex to support startups and small businesses with contracts, legal frameworks, and risk assessment. She also teaches legal essentials to founders at the Global School for Entrepreneurship.
Bob van den Berge
Tech for Founders
Co-founder and instructor at Bit Academy, Bob is a software developer turned educator, training MBO students in full-stack development, problem-solving, and ICT tech skills through hands-on, peer-supported learning since 2019.
Göksemin Gökalp Özdemir
Growth Hacking
Growth hacking and branding specialist with over 13 years of experience. A best-selling author, Google mentor, MBA instructor, and growth consultant helping startups with marketing strategies and digital brand positioning.
Rutger Planken
Stakeholder Management
Former Unilever leader (Global Director e‑Commerce & Innovation), now EVP Europe & UK at 365 Retail Markets. Founder of consultancy PHAIM, shaping digital retail solutions and advising fast-moving consumer-goods innovation.
Ed van der Meulen
Leadership and Team Building & Systems Thinking
Independent interim manager and HRM lecturer at Hogeschool Leiden specializing in HR analytics, talent development, and organizational systems thinking. He supports teams through digital transformation and future-ready people strategies.
Peter Janssens
Lean Pricing
Co-founder of NOWHOW, Peter is a lean-pricing expert, trainer, and consultant helping startups and SMEs optimize pricing models and revenue strategies using data-driven frameworks.
Robbin Hoogstraten
Funding
Robbin is the Dutch Commercial & Managing Director at Symbid (2017–2022) and now Country Manager Benelux at SeedBlink following the platform's acquisition, leading equity crowdfunding across the CEE and Benelux. He has guided 100+ startups through successful fundraising.
Bob Bogaard
Sales
A seasoned sales strategist with deep experience at Microsoft and SAP, Bob now focuses on helping startups scale business growth through optimized sales processes, go-to-market strategies, and coaching.
Sergio Luis Celoti
Business Modelling
A respected academic and innovator, Sergio is a professor whose research and teaching bridge business model design, strategic planning, and entrepreneurial value creation—helping founders build scalable business frameworks.
Ainat Sagie
Service Innovation Design
Founder of UXClimb and former product design leader at Liberty Global, Ainat brings 20+ years of experience in service and UX innovation design, mentoring startups and enterprises on user-centered strategy, scalable processes, and design leadership.
Jakob Manthei
Present Your Startup
Co-founder of Complete Presenter, Jakob empowers entrepreneurs to craft and deliver compelling startup pitches through storytelling frameworks, stage presence coaching, and pitch materials design.
Guest speakers
These are active entrepreneurs and innovators who don’t teach full modules – but step in for:
- High-impact guest lectures
- Real business cases and Q&As
- One-on-one coaching sessions
- Market introductions and network access
They’re in the trenches, building and scaling businesses – and they bring that energy into the classroom. Some of them have even joined as teachers later on, like Pascal.
Together, our field experts and guest speakers ensure that your education is grounded in what actually works – not just what’s written in theory.
Erwin Koenraads
CFO at Maeve Aerospace and serial entrepreneur. Co‑founder of Dutch Esports Academy and early-stage VC firm Unknown Group. Passionate about launching zero-emission passenger aircraft and supporting ambitious startups.
Bas Prass
A growth-marketing specialist and serial entrepreneur with 15 + years of experience. Founded Europe’s first Growth Agency (“Off The Record”), named one of the Netherlands' 25 most promising under-25 entrepreneurs. Appointed CMO at GoDutch Banking & fractional growth consultant.
Prof. Yannick Dillen
Professor of Management Practice in Entrepreneurship at Vlerick Business School and visiting professor across several Belgian universities. Researcher on high-growth startups, author of practical entrepreneurship guides, and angel investor.
Sebastian Hamers
MSc in Innovative Entrepreneurship, co-founder & CEO of Sealution (IoT maritime safety), former maritime officer and serial startup founder. Renowned keynote speaker on innovation, team building, and scaling globally.
Giels Brouwer
Serial tech entrepreneur in sports analytics. Founded SciSports and BallJames; now CEO of Akela Hub and CTO at Unknown Group. Built global football data platforms using Moneyball principles
Roland Grootenboer
Experienced HR leader and startup advisor. Former Google HR Business Partner for Netherlands/Nordics. Author of HR and hiring guides, podcast and newsletter on work culture and AI’s impact on people ops
Tamas Egei – TicketSwap
Head of International Expansion at TicketSwap. Spearheaded their global growth, including launches in São Paulo. Skilled in commercial strategy, recruitment, and scaling European tech startups
Pascal Murasira
Rwandan-Dutch agri-business consultant and entrepreneur. MD of Norrsken East Africa, leading efforts to support impact-driven startups across Africa. Former business manager at AgroCares and independent consultant
Hans Scheffer
Founder & CEO of Helloprint, one of Europe's leading e‑commerce marketplaces for custom print products. Since launching in 2013 (originally as Print Ocean and Drukzo), Hans has grown Helloprint into a scale‑up operating from Rotterdam, Valencia, Paris, Liverpool, Lisbon, and Manila—with over 200 international team members and presence in 13+ countries
Peter Goedvolk
Founder & CEO of First Dutch, a Rotterdam-based investment holding company focused on sustainable innovation, and founder of Argos Energies, established in 1984. Under his leadership, Argos grew from a single gas station in Piershil to a major independent European oil company operating across five countries
Leendert Bikker
Leendert Bikker is a Rotterdam-based entrepreneur and PR specialist who founded Bikker Communicatie Groep (later sold to Euro RSCG), launched Branson & Guevara, and pioneered Bikkair, Europe’s first very-light-jet air taxi service operating from Rotterdam
Bart Kuppens
Bart Kuppens is a seasoned consumer goods and e‑commerce leader who drove Unilever Benelux’s marketing efforts before launching Dollar Shave Club’s European operations; since 2019 he has served as Group CEO of e‑Luscious, a leading Benelux online retailer of wine, coffee, and premium goods .
Connie Roozen
Owner & co-founder of C&B More, a Rotterdam- and Groningen-based tax consultancy firm specializing in maritime and semi-public sector advisory services. Since launching in 2012 after a 15-year tenure at Ernst & Young (the last three as partner), Connie has built C&B More into a trusted advisor at the intersection of shipping and tax planning
Jan Saan
Tech entrepreneur and AI innovator based in Amsterdam. After 25 years building tech businesses, Jan recently launched GLBNXT, a company focused on AI-human collaboration to drive real impact. He frequently shares insights on vision, resilience, and innovation.
Jan Hunze
Is a PostNL business development leader who spearheaded e‑commerce logistics initiatives like Extra@Home, Food Fulfilment, and Flora@Home, expanding PostNL’s reach into European markets .
Peter Heshof
Founder and lead of Bloom, Peter is a renowned Dutch trendwatcher and futurist specializing in consumer behavior and the Zeitgeist cycle. With over 20 years of experience advising brands like Unilever, Albert Heijn, and Rabobank, he uses his proprietary “Zeitgeist Trend Model” to identify tech-driven, data-focused macro shifts—like the current transition to a “Smart Well‑Being” era. A popular keynote speaker and guest lecturer at institutions including the University of Amsterdam and Hogeschool Utrecht, Peter helps organizations decode and apply future trends for brand strategy and innovation
Shashank Bijapur
Is co-founder and CEO of SpotDraft, an AI-driven contract lifecycle management platform. A Harvard Law grad and former attorney, he now leads SpotDraft’s growth, securing a $54M round in 2025 to simplify legal workflows globally .
Toby Rush
Is a serial tech entrepreneur best known for founding EyeVerify—a biometric eye‑scan security company acquired by Alibaba for around $100 million. He continues to build identity and vision‑tech ventures post-2022 .
David Dwinger
Tech entrepreneur in sports and media. Co-founder & CEO of ve2max / ve2.ventures and founder of JOGO Football, an AI-driven youth football platform acquired by 433. Also investor, startup coach at the University of Amsterdam, and former partner in ENCORE-IT.
Erik Frenzel
Founder of In Gold We Trust, a premium streetwear label rooted in luxury and tailored freedom. Since 2012, Erik has guided the brand from a high-end sub-label to a standalone fashion staple known for its polished, minimalist aesthetic and rich storytelling
Eben Badu
Creative force behind The New Originals, an Amsterdam-based fashion and lifestyle label blending Ghanaian heritage with streetwear finesse. Beyond design, Eben is a DJ, storyteller, and mentor committed to community and cultural expression
Levi Rigters
Dutch heavyweight kickboxing champion, known as “The Judge.” A former Enfusion World Champion and 2020 Glory Tournament winner, Levi competes globally with Glory, ranking among the top 10 heavyweights worldwide and celebrated for his knockout power.
Marcel Bonni
Founder of The Genius Code, a self-development methodology guiding individuals to unlock unique strengths through emotional and self-awareness growth. Marcel’s journey from early entrepreneurial highs and lows to coaching showcases his deep commitment to purposeful transformation
Menno van der Marel
Co-founder of cybersecurity pioneer Fox-IT (1999), which achieved significant growth before its 2015 acquisition. Now a strategic investor and board member (e.g., Nedscaper), Menno applies 25+ years of cyber expertise to shape emerging security ventures
Patrick van der Pijl
Founder & CEO of Business Models Inc., a global strategy and innovation consultancy behind the bestselling Business Model Generation (>5 million copies) and Design a Better Business. Patrick coaches leaders and organizations to embrace design thinking and reinvent business models
Charlie MacGregor
Scottish entrepreneur and CEO of The Social Hub (formerly The Student Hotel), a hybrid hospitality concept blending student housing, co-working, and hotel services across Europe. Under his leadership, TSH has raised >€500 million, expanded to 21+ locations, and redefined community-first hospitality
Gilbert Gooijers
Co-founder and COO of CM.com, a cloud communications and conversational commerce platform founded in 1999 as ClubMessage. CM.com is now listed on Euronext Amsterdam with ~800 employees worldwide, pioneering enterprise messaging and payment solutions
Daniel Ropers
CEO of bol.com, the Netherlands and Belgium’s leading online retailer. With deep expertise in scaling e‑commerce platforms, Daniel drives bol.com’s expansion in digital convenience, marketplace services, and tech-enabled logistics.
Marco van der Woude
Founder of Breeze, a growth‑stage startup. Once I have a bit more info on Breeze’s niche (e.g. fintech, HR tech, SaaS), I’ll shape a crisp profile tailored to your site.
Konrad Bergström
He is a Stockholm-based innovator who co-founded Zound Industries (Urbanears, Marshall headphones) before launching X Shore, the world’s leading electric boat manufacturer with sales across three continents linkedin.com+3redherring.com+3agfundernews.com+3. A serial entrepreneur and environmental advocate, he also advises Marshall Group, invests via Wellstreet VC, and chairs eco-focused charities linkedin.com.
Henrik Stamm Kristensen
He is a Danish food-tech pioneer and founder/CEO of Blendhub, the world’s first network of portable, localized powdered-food manufacturing hubs—now active on four continents. He began his journey in 1997 with Premium Ingredients and has since earned recognition in the World Economic Forum’s New Champions community for transforming global food systems .
Andy Mosmans
The founder and CEO of Andy Mosmans & Company, a branding, marketing, and communication consultancy based in Blaricum, Netherlands. He’s also a publicist, speaker, investor, and visiting professor shaping startup branding strategies since 1992 nl.linkedin.com+2spotdraft.com+2ampliz.com+2.
Justin Coetzee
He is the South African founder and CEO of GoMetro, a fleet‑optimization and public‑transport tech platform active across Africa, Latin America, and beyond. A civil engineer by training, he has pioneered real‑time transit tools improving commuter experience and operational efficiency.
Kasper (Labfresh)
Is co-founder of LABFRESH, a tech‑fashion brand renowned for non‑iron, odour‑resistant clothing and sustainable eyewear. The company, crowdfunding-backed and MIT‑supported, has global reach and flagship stores in Amsterdam and Copenhagen .
Tiffany Norwood
Is a global serial entrepreneur, inventor, and former investment banker. A pioneer in satellite radio and patented tech, she’s launched eight+ startups across 50+ countries and was named Cornell Entrepreneur of the Year in 2022 .
Gibran Huzaifah
Is the founding CEO of eFishery, an Indonesian agritech unicorn providing smart feeding solutions to fish and shrimp farmers via IoT-enabled platforms. Once hailed as a revolution in aquaculture, leadership transitions followed financial scrutiny in mid-2025.