This module introduces you to the entrepreneurial mindset. You learn how to move from idea to action, how to reduce uncertainty and how to test whether a concept has potential.

You will learn to:

• Use entrepreneurial tools such as effectuation, Blue Ocean Strategy and the Business Model Canvas
• Identify customer needs and validate assumptions early
• Manage uncertainty, take initiative and make informed go/no-go decisions

Assessment: Individual presentation

You start with yourself. This module helps you understand your values, motivations, habits and experiences so you can develop ideas that fit who you are as a founder.

You will learn to:

• Build self-awareness and emotional intelligence
• Identify your “personal why” and turn it into opportunity areas
• Reflect on beliefs and behaviours that support or block your growth

Assessment: Individual “Recipe Book”

You explore what meaningful impact means to you and how ventures can contribute positively to society, the economy and the environment.

You will learn to:

• Apply systems thinking to analyse real-world issues
• Evaluate impact initiatives and their trade-offs
• Design your own impact vision and direction for future research

Assessment: Impact manifesto + portfolio

You learn to identify emerging trends and shifts that shape customer behaviour, industries and society. This helps you position your ideas in a changing world.

You will learn to:

• Research trends using structured frameworks
• Analyse cultural, technological and behavioural shifts
• Translate trends into opportunities for new ventures

Assessment: Trend analysis report

You gain the basic financial and legal knowledge every founder needs, from reading statements to understanding risk and ownership.

You will learn to:

• Read financial statements and understand unit economics
• Evaluate risk, investment needs and cost structures
• Understand legal basics such as contracts, intellectual property and liability

Assessment: Written exam + application assignment

You learn how to design and execute reliable research to test your assumptions and understand your customers.

You will learn to:

• Use qualitative and quantitative research methods
• Prepare interviews, surveys and observation studies
• Turn research findings into actionable insights for your venture

Assessment: Research portfolio

This module teaches you how to work with data to make informed entrepreneurial decisions instead of relying on intuition alone.

You will learn to:

• Collect, clean and interpret data
• Work with basic analytics tools and visualisation
• Use data insights to refine your business model

Assessment: Analytics assignment

You learn to design human-centred solutions by understanding users deeply, generating ideas and testing prototypes.

You will learn to:

• Apply the design thinking process (empathise → define → ideate → prototype → test)
• Build and test prototypes quickly
• Communicate design insights clearly

Assessment: Design sprint presentation

You learn to run your venture as a cycle of experiments to validate assumptions, improve your product and reach problem–solution fit.

You will learn to:

• Identify the riskiest assumptions in your venture
• Design experiments using test cards and learning cards
• Decide when to pivot, persevere or stop

Assessment: Experiment portfolio

This module strengthens your personal resilience and effectiveness as a founder, helping you manage pressure, setbacks and uncertainty.

You will learn to:

• Manage stress and energy effectively
• Build resilient habits and mental frameworks
• Improve teamwork, planning and communication

Assessment: Reflection + behavioural evidence

You dive deeper into how ventures create, deliver and capture value.

You will learn to:

• Analyse business models using advanced frameworks
• Evaluate cost structures and revenue models
• Design stronger, more coherent business models

Assessment: Business model redesign

You learn how to create a brand that expresses your venture’s identity and resonates with customers.

You will learn to:

• Define positioning, personality and target audiences
• Create a consistent brand identity
• Communicate a compelling founder and venture story

Assessment: Brand concept + pitch

You go deeper into entrepreneurial finance and legal structures.

You will learn to:

• Analyse funding needs and financial scenarios
• Understand ownership, shares and governance
• Recognise legal responsibilities and risks

Assessment: Financial analysis + legal case

You learn how pricing influences growth, behaviour and profitability.

You will learn to:

• Experiment with pricing strategies
• Understand willingness to pay
• Use pricing as a growth and positioning tool

Assessment: Pricing experiment

You gain the tech literacy needed to work effectively with digital products and developers.

You will learn to:

• Understand core digital concepts (APIs, databases, UX, MVPs)
• Evaluate tech solutions for your venture
• Collaborate with technical teams

Assessment: Tech concept assignment

You learn how to acquire and retain customers using rapid testing and creative, data-driven marketing.

You will learn to:

• Design and run growth experiments
• Build simple funnels and evaluate performance
• Use customer insights to improve acquisition

Assessment: Growth experiment presentation

This module introduces you to the entrepreneurial mindset. You learn how to move from idea to action, how to reduce uncertainty and how to test whether a concept has potential.

You will learn to:

• Use entrepreneurial tools such as effectuation, Blue Ocean Strategy and the Business Model Canvas
• Identify customer needs and validate assumptions early
• Manage uncertainty, take initiative and make informed go/no-go decisions

Assessment: Individual presentation

You start with yourself. This module helps you understand your values, motivations, habits and experiences so you can develop ideas that fit who you are as a founder.

You will learn to:

• Build self-awareness and emotional intelligence
• Identify your “personal why” and turn it into opportunity areas
• Reflect on beliefs and behaviours that support or block your growth

Assessment: Individual “Recipe Book”

You explore what meaningful impact means to you and how ventures can contribute positively to society, the economy and the environment.

You will learn to:

• Apply systems thinking to analyse real-world issues
• Evaluate impact initiatives and their trade-offs
• Design your own impact vision and direction for future research

Assessment: Impact manifesto + portfolio

You learn to identify emerging trends and shifts that shape customer behaviour, industries and society. This helps you position your ideas in a changing world.

You will learn to:

• Research trends using structured frameworks
• Analyse cultural, technological and behavioural shifts
• Translate trends into opportunities for new ventures

Assessment: Trend analysis report

You gain the basic financial and legal knowledge every founder needs, from reading statements to understanding risk and ownership.

You will learn to:

• Read financial statements and understand unit economics
• Evaluate risk, investment needs and cost structures
• Understand legal basics such as contracts, intellectual property and liability

Assessment: Written exam + application assignment

You learn how to design and execute reliable research to test your assumptions and understand your customers.

You will learn to:

• Use qualitative and quantitative research methods
• Prepare interviews, surveys and observation studies
• Turn research findings into actionable insights for your venture

Assessment: Research portfolio

This module teaches you how to work with data to make informed entrepreneurial decisions instead of relying on intuition alone.

You will learn to:

• Collect, clean and interpret data
• Work with basic analytics tools and visualisation
• Use data insights to refine your business model

Assessment: Analytics assignment

You learn to design human-centred solutions by understanding users deeply, generating ideas and testing prototypes.

You will learn to:

• Apply the design thinking process (empathise → define → ideate → prototype → test)
• Build and test prototypes quickly
• Communicate design insights clearly

Assessment: Design sprint presentation

This module introduces you to the entrepreneurial mindset. You learn how to move from idea to action, how to reduce uncertainty and how to test whether a concept has potential.

You will learn to:

• Use entrepreneurial tools such as effectuation, Blue Ocean Strategy and the Business Model Canvas
• Identify customer needs and validate assumptions early
• Manage uncertainty, take initiative and make informed go/no-go decisions

Assessment: Individual presentation

You start with yourself. This module helps you understand your values, motivations, habits and experiences so you can develop ideas that fit who you are as a founder.

You will learn to:

• Build self-awareness and emotional intelligence
• Identify your “personal why” and turn it into opportunity areas
• Reflect on beliefs and behaviours that support or block your growth

Assessment: Individual “Recipe Book”

You explore what meaningful impact means to you and how ventures can contribute positively to society, the economy and the environment.

You will learn to:

• Apply systems thinking to analyse real-world issues
• Evaluate impact initiatives and their trade-offs
• Design your own impact vision and direction for future research

Assessment: Impact manifesto + portfolio

You learn to identify emerging trends and shifts that shape customer behaviour, industries and society. This helps you position your ideas in a changing world.

You will learn to:

• Research trends using structured frameworks
• Analyse cultural, technological and behavioural shifts
• Translate trends into opportunities for new ventures

Assessment: Trend analysis report

You gain the basic financial and legal knowledge every founder needs, from reading statements to understanding risk and ownership.

You will learn to:

• Read financial statements and understand unit economics
• Evaluate risk, investment needs and cost structures
• Understand legal basics such as contracts, intellectual property and liability

Assessment: Written exam + application assignment

You learn how to design and execute reliable research to test your assumptions and understand your customers.

You will learn to:

• Use qualitative and quantitative research methods
• Prepare interviews, surveys and observation studies
• Turn research findings into actionable insights for your venture

Assessment: Research portfolio

This module teaches you how to work with data to make informed entrepreneurial decisions instead of relying on intuition alone.

You will learn to:

• Collect, clean and interpret data
• Work with basic analytics tools and visualisation
• Use data insights to refine your business model

Assessment: Analytics assignment

You learn to design human-centred solutions by understanding users deeply, generating ideas and testing prototypes.

You will learn to:

• Apply the design thinking process (empathise → define → ideate → prototype → test)
• Build and test prototypes quickly
• Communicate design insights clearly

Assessment: Design sprint presentation